Take a Bite

Matsumoto Shave Ice turns 65

August 24th, 2016

PHOTOS BY NADINE KAM / nkam@staradvertiser.com

A visitor is mesmerized by the glory of Matsumoto Shave Ice.

Matsumoto Shave Ice will be celebrating 65 years of serving Hawaii at Hale‘iwa Store Lots, from 9 a.m. to 4 p.m. Aug. 27. The event will feature shave ice specials and an opportunity to purchase exclusive Matsumoto Shave Ice T-shirts commemorating the occasion.

In honor of its 65th year of business, Matsumoto Shave Ice will be offering one flavor shave ice for 65 cents, from 9 a.m. until noon. There will also be 500 special print anniversary T-shirts available for purchase at $6.50 per shirt while supplies last. Guest artist DJ Shift will provide entertainment from 11 a.m. to 2 p.m., followed by Mike Izon from 2 to 4 p.m.

“Matsumoto Shave Ice is an iconic North Shore destination and we are thrilled to celebrate their 65th Anniversary,” said Ryan Ng, Senior Asset Manager for landlord Kamehameha Schools. “Their 65 years of being in operations is a true testament to the spirit of Hawaii’s homegrown business.”

Selling rainbows and happiness in a bowl.

Established in 1951 by Mamoru Matsumoto and his wife Helen, Matsumoto Shave Ice has been familiar Haleiwa landmark for more than half a century. Matsumoto aimed to open his own business and when an opportunity to open a grocery store arose, he took it, originally taking orders and delivering goods on a bicycle, while Helen, a seamstress, managed the store. After the birth of their three children, the couple decided to expand the business to support their growing family.

Given the store’s beachy North Shore location, Matsumoto began selling shave ice made with homemade syrup. The store’s reputation grew as surfers, weekenders circling the island, and visitors from abroad, dropped in to sample the multiple flavors of Matsumoto’s Shave Ice.

The business remains in family hands, currently owned by one of Mamoru's sons, Stanley Matsumoto.

“We are very excited to be celebrating 65 years in business,” he said, in a press statement. "I am proud to be a part of the legacy that my parents started 65 years ago and I plan to continue this legacy for years to come.”

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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her food coverage in print in Wednesday's Crave section. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instagram and Rebel Mouse.

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